The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias

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(*BOOK*) The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias


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(*BOOK*) The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias



The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias Customer Reviews

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  • 5.0 out of 5 stars from M -- Deeply insightful, well-researched, and beautifully written : What a powerful and engrossing book this is. Nordell grounds her examination of this difficult subject with a wide variety of research (including a deeply unsettling/powerful study she commissioned herself), but what makes The End of Bias special is the rich, nuanced storytelling throughout. For better or worse, stories inspire most of us to change more than hard data, and the ones in this book -- about police officers experimenting with mindfulness practices; the tragic (and sadly common) cancer misdiagnosis of her female friend, Chris; Nordell's firsthand experience of gender bias at MIT and many more -- did exactly that for me. I can't recommend this highly enough. ( Reviewed in the United States on October 7, 2021 )
  • 5.0 out of 5 stars from Charlene T. -- Beautifully written, engaging, thought provoking. : The author thoroughly examines not only the deeply-ingrained reasons for the existence of bias, but the solutions, the ways – some already successful – that we can open our minds (hearts to follow) to experiencing a shared humanity. To better understanding where our (and what we see as “their”) behaviors arise from. To knowing how to ask hard questions and feel the hard feelings. To get to the other side with a shared humanity. To stop “othering”. To begin an awkward, difficult journey deeper into our shared psyche. To come out the other end more connected with each other, more connected with ourselves, and towards a shared wholeness. ( Reviewed in the United States on November 8, 2021 )
  • 5.0 out of 5 stars from Linda Jacobson -- A timely and urgent yet hopeful book. : Jessica Nordell is a gifted and deeply engaging writer who offers empathetic insights into her research in a powerful, highly personal way that will inspire you to take a more urgent and active stance in both realizing, and finding ways to overcome your own unconscious biases. I was struck by her remarkable depth of research and the eloquent and creative way the author examines and interprets it. She masterfully weaves together scientific research with actual real life stories and case studies which show both subtle and blatant examples of how unconscious bias plays out in companies, businesses, schools, and in ourselves. Though the consequences of these deep seated biases are often startling, the solutions she highlights are impactful and reassuring. This book is extraordinary and should be on a required reading list for college students everywhere! ( Reviewed in the United States on November 9, 2021 )
  • 5.0 out of 5 stars from Fred Kiel -- This book reads like a good novel! : This book reads more like a novel than a technical book on bias! Her stories are very engaging and her skill in allowing the same story to surface in several places to make a point really works for the reader. This is the best book on this subject that I've read! ( Reviewed in the United States on October 29, 2021 )
  • 5.0 out of 5 stars from atene -- Quality writing about an important topic : Bias and prejudice are important topics. This book mixes quality storytelling about the history and sources of Bias. ( Reviewed in the United States on October 13, 2021 )
  • 5.0 out of 5 stars from Simon Gold -- Thought provoking analysis and solutions to a unrecognized problem : I particularly like her many examples of unconscious bias and how attitudes are shaped by factors beyond our recognition She offers many valid studies that show this can be changed ( Reviewed in the United States on November 1, 2021 )
  • 5.0 out of 5 stars from Andrew Lichtenheld -- Must Read : Medical professionals, teachers, students, humans- everyone will benefit from reading this book. ( Reviewed in the United States on October 16, 2021 )
  • 5.0 out of 5 stars from Dave -- Thought provoking : A very interesting discussion of bias and its consequences. ( Reviewed in the United States on October 28, 2021 )
  • 5.0 out of 5 stars from Richard Lachman -- Required Reading : The first, most startling thing this book reveals is just how poorly written most other non-fiction books can be. Even if the subject matter is interesting, a lot of non-fiction doesn't have the care, flow, and thoughtful prose of this book. This is real storytelling. Over and above that, of course, is that Nordell's wide-ranging but, ultimately, empathic exploration of the various ways in which bias affects our lives. This is a book about, and for, we flawed humans. ( Reviewed in Canada on October 18, 2021 )


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